Today is the day where Apple has released their holiday ad for the 2018 holiday season. The story is quite different from what Apple has done in the past. Its theme this year is “Share Your Gifts.” 

For the first time in a long time, the commercial is animated and is all about a girl designing some sort of gift for someone. It shows everyone in this town working on some form of a creative and personal gift to give to their loved ones this holiday season.

At one point, all of the letters, which are held in a box, go loose all throughout the town. However, at the end of it all, the message is to share your items, creations and gifts this holiday season.

To watch the ad, you can do so down below!