Apple on Tuesday has launched a new Ad campaign focused on Android users. The ads are showing reasons why Android users should switch to iPhone.

Screen Shot 2017-05-25 at 10.24.05 PM.pngApple has also updated apple.com/switch to match the ad campaign.

Will it be easy to switch to iPhone?

Yes, it will. There’s no need to save your stuff elsewhere before switching from Android. Just download the Move to iOS app from the Google Play Store and it securely transfers your content for you. That means things like your photos, videos, contacts, calendars, mail accounts, message history, and free apps — including Google Apps. And you can trade in your old smartphone, if eligible, for credit toward your new iPhone.

~Apple